Date:
26 February 2026 14:30 to 17:30
Venue:
Barber-Surgeons’ Hall, Monkwell Square, Wood St, Barbican, London EC2Y 5BL
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Chairperson:
Gemma Henley, Marketing Manager, Aberdeen Investments
Details:
Here’s what we’ll dive into:
- Real-life examples of how companies are actually using AI in marketing and comms
- What’s working—and what’s not
- Where AI is saving time, and where it can fall short
- How fast AI is evolving (and why keeping up is tricky!)
- How teams are using AI day-to-day—and whether it’s being used efficiently and responsibly
- The move from traditional search engines to AI tools like ChatGPT, and what it means for visibility and reach
- How marketers and managers are adapting to drive traffic, keep websites relevant, and stay visible in an AI-first world
This is your chance to bring your burning questions and get practical insights from fellow marketing professionals in financial services. All our discussions are under the Chatham House Rule, so you can speak freely and get candid, honest answers.
The roundtable will be followed by networking drinks to catch up with fellow marketers and share ideas and challenges for 2026.
As a reminder, our Institutional Investors Marketing Forum (IIMF) events are free of charge and are created especially for the marketing teams of our EPFIF and SPS Conferences clients. Connect, exchange ideas, and explore marketing channels and strategies with other marketing professionals in financial services.