The Greatest Showman: This is m…arketing

Date:

24 April 2025 14:30 to 17:30

Venue:

Saddlers’ Hall, 40 Gutter Lane, London EC2V 6BR

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Chairperson:

Gemma Henley, Marketing Manager, aberdeen group plc

Details:

Brand Strategy:

Is centralising brand control a help or a hindrance?
For companies without a dedicated brand team, how do you ensure brand consistency across decentralised offices?
Do brand agencies add real value in terms of market perception and feedback?

Content & Copywriting:

How do you effectively curate and prioritise content when there’s an overwhelming amount being produced?
Balancing the needs of institutional vs. wholesale audiences.
Strategies for scaling content effectively with limited resources.

Campaigns:

Are short, intense bursts of campaign activity more effective than continuous content flow?
How to adapt your media activation plan when new, relevant content doesn’t fit predefined themes.

Digital Strategy:

Building a digital strategy that aligns with broader marketing goals.
Where should digital strategy sit within your organisation – marketing or elsewhere?
Who owns the website and its functionality – brand, IT, or marketing?
Best practices for inter-departmental collaboration.

Reporting & Metrics:

How to build metrics that demonstrate marketing’s value internally.
Aligning metrics with company goals and collaborating with sales for timely, meaningful reporting.